Honky Tonk Foodie
Texas women do the work that needs to get done. One mighty example of a truly authentic Texan was JoAnn Moffitt, who recently passed away after making an indelible mark on a Houston industry. Suddenly widowed at age 42 in 1975, with two teenage boys to raise, she moved from a primary role as housewife to boss and employee of a small fuel business that was founded in 1947 and had been passed along from her in-laws.
Photo: Moffitt Family
After purchasing a new truck, business grew through word of mouth and referrals. The company did not even have sales reps! Eventually encompassing delivery of gasoline, lubricant, and diesel to gas stations and construction sites, the company was executed on promises with consistently excellent service, and it evolved by being open to new avenues of business needs. These actions made a place for the name Moffitt in the fuel industry. After many years of hard work every day, JoAnn, along with her sons, sold the business in 1997 to retire. Her family has stayed in the fuel business through various channels, and today is tied to the latest regeneration of Moffitt Fuel. One of JoAnn’s family even invented and patented a new technique of transporting equipment fuel to frac sites.
Photo: Moffitt Family
According to her son Roy, JoAnn was a ‘sharp lady’ who was dedicated to life balance and being a wonderful and involved mother, boss, and partner. Dedicated to the community, JoAnn volunteered as the bookkeeper for the local volunteer fire department and donated to the Cypress area FFA as well as many other causes. Often saying ‘Slow down!’ she balanced all roles which came her way and offered kindness even in her final days. A leader in the industry, JoAnn Moffitt was a woman who excelled when cast into darkness, and she shone her light on all she encountered.
