Hola Laredo podcasts are proving to be an innovative way to showcase the unique charms of the bicultural city in southwestern Texas. At a time when few people are traveling due to Covid-19 fears and restrictions, podcasts are emerging as a creative marketing tool and one that is especially geared to tourism destinations like Laredo.
Laredo Convention and Visitors Bureau Director Aileen Ramos sits at her desk with headphones and a microphone, waiting for her introduction.
“Hello everyone and welcome to the Hola Laredo Podcast, Part of the Destination Marketing Podcast Network. I’m your host Natasha Lye and today we are joined by Aileen Ramos…,” and the podcast begins.
Hola Laredo Podcast
Photo: Visit Laredo
The Laredo Convention and Visitors Bureau partnered with Relic Agency to launch the “Hola Laredo Podcast.” Each episode highlights the beautiful bicultural destination, covering everything from the delicious meals served by local eateries to the many hotels, attractions, and cultural experiences that make Laredo a popular tourist destination.
Each episode’s content is chosen and curated by Ramos and her team, with occasional help from special tourism partners.
“The podcast has been a great way to create content about how unique Laredo is. We love sharing Laredo with people and inviting them to learn more about our history, culture and everything in between and the ‘Hola Laredo Podcast; has given us another venue to do so,” said Ramos.
Bicultural City on Texas Border
Photo: Visit Laredo
The “Hola Laredo Podcast” features bite-sized episodes ranging from 15-20 minutes each. Both visitors and locals can enjoy the podcast, and hopefully discover something new about this history-rich area.
Laredo, Texas is located in southwestern Texas on the border of Texas and Mexico. The city covers 65,000 acres of real estate. Experience Laredo by walking the historic downtown streets with architectural gems and educational museums. Between food, history, and hotels, there are many activities for a cultural vacation that is both unique and charming. A George Washington Birthday Celebration is held downtown in February. To start planning your trip, visitlaredo.com, or call the Laredo Convention & Visitors Bureau at 956-795-2200.